Course Overview

The UPV BSBA (Marketing) Program is designed to equip students with marketing, branding, advertising, public relations, marketing communications, market research, and strategic management skills and with knowledge in specialized courses such as sales management, supply chain management, social entrepreneurship, and data analytics, thus solidifying how marketing drives organizational success. The Program emphasizes experiential learning and real-world opportunities to prepare students for success in any field.

The UPV University Council approved the existing Bachelor of Science in Business Administration (BSBA)- Marketing Curriculum on February 2, 1985. To strengthen the Program, it is continuously updated to make the curriculum more responsive to industry trends and geared towards developing globally competitive marketing graduates who will be at the forefront of business and social developments in the region, the nation, and the world.

The BSBA (Marketing) Program boasts eight full-time faculty members with advanced degrees in business and related fields and are active in marketing research and public service—all highly qualified to teach various business- and marketing-related courses. This Team of highly qualified mentors ensures that the BSBA (Marketing) program produces marketing graduates equipped with adequate and appropriate skill sets, competencies, attitudes, and mindsets that will enable them to contribute to the sustainable development and growth of Philippine industries.

ADMISSION POLICY

The BS in Business Administration (Marketing) program adopts a quota system in admitting prospective students to the course.

Students from other universities and colleges may be admitted, provided that:

They have completed at least 33 units of collegiate academic course (excluding religion, P.E., NSTP/CWTS, and vocational courses);
They have obtained a general weighted average of 1.75 or better for all collegiate academic units they have earned outside of the University;
They can complete in the University no less than 50% of the units required for their program; and
The quota set by the Dean of the college or school concerned for the course to which they seek admission, has not yet been filled up.

Career Path

Graduates of Business Administration - Marketing (BSBA Marketing) can leverage their diverse set of skills and knowledge to explore a diverse range of career opportunities. The dynamic marketing environment continues to demand for Marketing professionals who are equipped with understanding on shifting consumer behaviors, navigating the technological landscapes, and providing innovative and strategic directions that drive growth and success. A degree in BSBA (Marketing) sharpens analytical and critical thinking, creativity, and strategic decision-making, preparing graduates for various roles in the world of multifaceted marketing industry. Various career paths in the fields of:

Marketing Management
Brand Management
Digital Marketing
Market Research
Research and Development
Sales Management
Events Management
Advertising
Public Relations
E-commerce
Business Development
Account Management
Enterprise Development

ELO1	Exhibit mastery of theories, principles, and practices in Marketing and Marketing Management;
ELO2	Use proper decision tools to critically, analytically, and creatively solve problems and drive results;
ELO3	Apply information and communication technology effectively and efficiently;
ELO4	Apply marketing knowledge and skills in fisheries and aquatic sciences research and project development;
ELO5	Advocate values of a socially and ethically responsible marketing professional;
ELO6	Display empathy to respond to the needs of the market and people appropriately;
ELO7	Uses an objective approach to problem-solving;
ELO8	Communicate ideas clearly and confidently, engagingly and effectively;
ELO9	Display open-mindedness, adaptability, and flexibility in dealing with complexities and dynamic situations;
EL10	Demonstrate sensitivity in responding to social, ethical, and moral issues affecting the practice of marketing and,
EL11	Work effectively with other stakeholders.